The Self Cosmetics arose from changes in the Yarumã, a Brazilian company that was born in 1996 will be great.

We serve mainly the professional hair market, ie we have the mission to develop, produce and market products with high quality and advanced technology for the professional beauty, aiming at customer satisfaction and safety, thereby contributing to the increase in worker productivity with respect to human beings and their environment.

Through Professional Products, we offer complete and systematic solutions to the challenges that professionals face in their beauty salon. Are treatments that include: keratinization, Moisturizing Instant, Recovery in hair elastics (Unpublished) and treatments pós-coloração/descoloração among others.

Always in pursuit of this goal, we maintain a department of research and product development constantly active, focused on new discoveries or to a continuous improvement of both the methods currently available as of our own products.

We also bring to the professional market the exclusive CHER SELF - a system of capillary relaxation, for procedures Ultimate Brush, Brush, Progressive, Permanent Caching and Relaxation of Clusters.

HER SELF can be applied in virtually all types of hair including hair dyed, bleached, or relaxed mechado with other chemical ..

STAR SELF LISS system, smoothing the base hodróxido sodium, indicated for ethnic hair curly or heavily. With different strengths of Star Liss product can be applied in virtually all hair types, including stains, discolorations or relaxed and smoothed with other chemicals.

Welcome to the Universe SELF: We hope you enjoy the next pages, the pleasure of discovering new opportunities for your business.